simon sinek

Focussing on purpose is a win-win for both productivity and engagement

Monday, 14 October 2024Monday, 14 October 2024
by Sean Craig
4 min read

“People don’t buy what you do, they buy why you do it”. That’s one of the central points of Simon Sinek’s golden circle model which he presents in his book, Start With Why (you can read a summary of the book here). The golden circle… Focussing on purpose is a win-win for both productivity and engagement

Book Summary: Start With Why by Simon Sinek

Monday, 22 July 2024Friday, 26 July 2024
by Staff Writers
3 min read

The book in a paragraph The most successful individuals and organisations communicate and operate from their core purpose, cause or belief, inspiring others and achieving remarkable loyalty and engagement. They “start with why”. And then they align their how – processes and values – and… Book Summary: Start With Why by Simon Sinek