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How do an organisation’s vision and mission relate to each other?

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  • 5 min read

What’s a mission? What’s a vision? And how do they differ? This a common source of confusion for people starting out in strategy and more broadly amongst members of organisations. I vividly recall a workshop we were facilitating with an executive team where we’d gone… 

What’s the difference between mission and vision?

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  • 2 min read

What’s the difference between a team’s mission and vision? They’re fundamental strategy concepts. Yet, people often confuse them. Here’s a simple overview of their differences and how they fit together. A team or organisation’s mission is it’s purpose. It’s reason for existing. The mission is…