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Coaching from people who’ve led real teams.

No strings attached. If you’d like to continue, we’ll talk about how. If not, no pressure – you’ll still leave with something useful. Limit one per person.

Trusted around the world.

Our broader community includes leaders from some of the world’s most recognised organisations.

The real benefits

Coaching can change your experience of leadership.

Leadership is harder than it looks from the outside – and harder to talk about honestly. We know, because we’ve carried those responsibilities ourselves. Coaching doesn’t make the challenges smaller. It makes you better equipped to handle them: less second-guessing, less overload and more confidence in the decisions that actually matter.

Calm clarity.

Cut through the noise, see the bigger picture and know what really matters.

Balance.

Find a healthier rhythm that lets you lead effectively without burning out.

Confidence.

Back yourself in the big moments and make decisions without second-guessing.

Impact.

Create the conditions for your team to thrive – and feel proud of the results you deliver together.

Note: We only offer four free sessions per week. Spots go fast.

How we can help

What’s holding you back from thriving as a leader?

These aren’t abstract problems to us. We’ve dealt with underperformance, overloaded teams and stalled decisions ourselves – in real organisations, with real stakes. When we work through them with you, we’re drawing on direct experience, not a coaching model.

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Overwhelming workload.

Most leaders feel like they’re always behind. We’ll help you set priorities, stay organised and keep on top without burning out.

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How it works

Simple steps to get moving.

Getting started is straightforward. We’ve stripped out the friction so you can get clarity fast – from a free first session, to picking the setup that suits you, to diving into the issues that matter most.

1

Book your free first session

One hour of real coaching on whatever’s weighing on you most right now. No lengthy warmup, no sales call.

2

Choose your path

Go for a one-off session if something urgent’s on your plate, or grab a block of hours at a discounted rate if you’d prefer ongoing support. We’ll shape it around your goals, not ours.

3

Focus where it matters

Wherever you live, we’ll meet by video and get into the stuff holding you back – whether that’s performance, productivity, strategy or big-picture leadership. Every session is practical, human and tailored to you.

Who we are

Who you’ll be working with.

Behind every great leader is someone who helps them think more clearly, act with confidence and stay grounded. That’s what we’re here for.

Joel Bailey
Joel has spent almost two decades in consulting and more than a decade helping boards and exec teams work through strategy. He’s good at cutting through noise, drawing out fresh perspectives and focusing on what really matters. He’s also the go-to for interview prep, small business ops and building personal systems that make a big impact. Connect with Joel on LinkedIn.

Sean Craig
Sean is a former GM and CEO with years of executive experience leading at scale. Pragmatic, empathetic and clear, he knows what it feels like to carry the weight at the top. He focuses on leading executive teams, designing organisation-wide systems, lifting engagement, and tackling the tough but necessary work of performance and recruitment. Connect with Sean on LinkedIn.

Together
Between us, we’ve spent 30+ years leading teams and organisations — running them, building the teams in them and coaching the managers who worked for us. We’re not coaches who study leadership from a distance. We’ve held the roles our clients are in, made the same calls and dealt with the same problems. We write and share ideas on management every day – and we take that as seriously as the work itself. We’re direct and easy to work with. No jargon, no bullshit – no process for its own sake.

Pricing

Coaching that fits the way you lead.

After your free session, here’s how most people continue.

START HERE

Single session

$430

One hour of focussed support to tackle the issue that matters most right now, with advice you can put into practice today


.

10 sessions

$3,265

A flexible pack you can draw on anytime, share across a manager and team and adapt to changing needs over three years


  • Share across a manager and their team
  • Flexibility to adapt to changing needs
  • Use anytime within three years
  • Risk-free guarantee

.

Unlimited

$10,085

Support on tap for one year. Book sessions whenever you need one – up to once per week, more when something big hits


  • Book, reschedule or cancel yourself
  • Surge up to four sessions in a week
  • Extremely limited places each year
  • Risk-free guarantee
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10 sessions
$3,000

A flexible pack you can draw on anytime, share across a manager and team and adapt to changing needs over three years.

• Share across your team
• Flexibility to adapt to changing needs
• Use anytime within three years
Risk-free guarantee

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All coaching options come with simple terms and conditions.

Terms and conditions.

The 10-session pack can be shared between one manager and their direct reports and is valid for three years.

The unlimited package gives you on-demand access for 12 months. Sessions are self-managed – you book, reschedule or cancel through our online booking system whenever you need to. There’s no fixed slot and no obligation to use it regularly. The fair-use cap of one session per week isn’t about obligation – it’s simply the guardrail that keeps the relationship sustainable. When major issues arise, you can “surge” up to four sessions into a single week. Those sessions are drawn forward from upcoming weeks, so after a surge you won’t be able to book again until the equivalent weeks have passed (for example, a four-session surge means no bookings for the following three weeks). Sessions don’t roll over – but the surge option gives you flexibility when it matters most. The unlimited package is personal: it cannot be shared between individuals or transferred to another person. If the package was purchased by an employer and the named individual leaves their employment, the employer may nominate a replacement person (subject to mutual fit, as it’s a new coaching relationship) or request a pro-rata refund for any unused complete months, within 30 days of the individual’s departure.

Places are extremely limited and reasonable breaks in our availability (e.g. leave, travel or illness) will apply. We’ll always give as much notice as we can when this occurs.

Every option includes a risk-free guarantee: if you’re not satisfied with your first single session, or with the first session of a 10-pack or unlimited package, you can request a full refund within 30 days of purchase (10-pack and unlimited refunds must be requested before a second session).

Finally, we have a mutual fit clause: if we decide we’re not the right fit, we’ll give 30 days’ notice and issue a refund. You can continue using the service during that notice period, though surging is not permitted beyond the sessions remaining within it. For 10-packs, the refund is the full amount minus a pro-rata deduction for any sessions already used. For the unlimited package, the refund is calculated on a pro-rata basis for each complete month elapsed at the end of the notice period.

Coaching is a thinking partnership – it is not therapy, counselling, or medical, legal or financial advice. If something you’re dealing with would be better served by one of those professionals, we’ll say so. Outcomes from coaching depend on your own effort, decisions and circumstances. We bring our full experience and attention to every session, but we can’t guarantee specific results, and we accept no responsibility for any decisions you make or actions you take during or following coaching, or for their consequences.

30-day money-back guarantee

If your first paid session isn’t what you hoped for, we’ll refund it. No quibbles, no awkward conversation – just let us know.

Frequently asked questions.

How are sessions delivered?

All coaching is by video, so we can work with you wherever you are in the world.

What happens in the free first session?

It’s a full hour of real work. You bring a challenge – a decision you’re stuck on, a performance issue you’re not sure how to handle or a team dynamic that isn’t working. We work through it the way we’d approach any real management problem: directly, with a point of view and without retreating to generic questions. No pitch, no sales push. You’ll leave with something concrete.

Why is the first session free?

Because we think the best way to show you what coaching can do is to just do it. One hour of real work together will tell you more than any sales call ever could (and it’s way more interesting for us!).

How long is a session?

Sessions usually run about an hour, but we’re not clock-watchers. If we need a few extra minutes to finish properly, we’ll take them.

Can I book a package?

Yes – you can book a single session if you want to tackle something urgent, buy a 10-pack of hours to use flexibly over time or choose the unlimited option for weekly support across a full year.

What if I need to reschedule?

Life happens. Just let us know as early as you can and we’ll move it. We try to be as flexible and reasonable as possible.

Is it confidential?

Absolutely. What we talk about stays between us. If your organisation needs a formal NDA, we can do that too.

How does the unlimited package work in practice?

You get 12 months of access to our booking system, where you can schedule, reschedule or cancel sessions yourself – no e-mails back and forth. Book a session when you need one, skip weeks when you don’t. There’s no fixed slot, no obligation to show up on a schedule and no guilt when life gets in the way.

The one guardrail is a fair-use cap of one session per week. That’s not a restriction so much as the structure that keeps the relationship useful – a weekly session is about as often as most leaders can meaningfully act on what comes out of a conversation.

When something bigger is happening, you can surge up to four sessions in a single week. Those sessions are drawn forward from your upcoming weeks, so after a surge you’ll have a short quiet period before your weekly access resumes.

What if I don’t use my unlimited session some weeks?

That’s genuinely fine – and by design. The unlimited package isn’t meant to be used every week without fail. It’s meant to be there when you need it, without the friction of counting sessions or buying more. Weeks you don’t use simply pass. Sessions don’t roll over or accumulate, and there’s no pressure to book just because it’s available. Think of it as having a coach on call, not a commitment to show up on a schedule.

I have more questions, how can I get in touch?

We’d love to hear from you!  You can e-mail us here anytime.  We’ll help you with any questions or advice you need on how coaching might be able to help your organisation or team.

Talk to someone who’s been in your position.

Your first coaching session is free. No discovery call, no pitch – just one hour working through whatever’s on your plate right now.

Note: We only offer four free sessions per week. Spots go fast.